Job Description

About the Role:

The Senior Market Manager is responsible for strategic planning and implementation of initiatives that generate the highest return and produce the most value towards achieving

HEINEKEN USA’s performance goals through key distributor partners. The Senior Market

Manager has a high level of visibility and expected influence with key distributors in

planning and executing strategic market activities, identifying market opportunities, and

driving alignment with HEINEKEN USA’s strategic initiatives. This role has accountability

for key markets with accelerated investment, focus and complexity, and must have

demonstrated skills needed to succeed.

Key Responsibilities:

• Using a decile approach, manage and implement monthly and annual strategic business planning processes that drive volume and expand distribution.

• Collaborate with distributors to embed Excellent Outlet Execution of PicOS Standards

within distributor network and ensure execution of programming that targets packages to

retail outlets and properly manages volume and revenue for the retailer to achieve

objectives.

• Work as a consultant to key distributor executives to uncover insights and opportunities

that drive achievement of HUSA business objectives while supporting their goals and

processes.

• Manage a team of Sales Specialists by leading and coaching to set goals, schedule trade

work-withs, conduct one-on-one meetings, develop the skills to meet key priorities, and

identify desired career path expectations.

• Provide coaching for sales teams to develop a staff that is committed to value creation;

highly organized; communicative; has a deep knowledge of HUSA product, competitors,

and the market; and possesses professional honesty, and excellence in follow thru in

execution.

• Work closely with the internal operations team, distributors, retailers, and chain teams to

proactively plan optimized inventory levels and minimize out-of-stocks.

• Collaborate with distributors to influence decisions across their organization and retailers

and be the expert in data and process management for them.

• Utilize data insight tools to ensure execution excellence, find market opportunities, and

develop them into compelling selling stories to effectively implement programming and

align the distributor and retailer organizations.

• Align and influence the distributor network to execute against national, regional, and

local chain priorities.

• Collaborate with national and regional marketing teams and marketing agencies on key

local sponsorships for success in local activation. The Senior Market Manager may have

responsibility for execution of regional sports sponsorships, or national level events.

• Manage financials, including oversight of pricing, inventory and bill backs,

department/market, and distributor budgets, invoicing and expenses; manage the strategic

allocation of resources across multiple distributors to ensure the greatest return on

resources.

Basic Qualifications/Requirements:

• Bachelor’s Degree required • Minimum of 5 years of relevant experience

• Experience managing within retail and/or three-tier distribution environment

• Financial and business acumen in the areas of data analysis, reporting, market knowledge

• Knowledge of PowerBi and The Source, and the ability to use the data derived from these

tools on a strategic level to drive insights and create selling stories

• Deep understanding of supply chain and forecasting processes and tools, and the effects

throughout the system

• Passion for winning/drive for success

• Ability to prioritize

Preferred Qualifications: • Experience with strategic business planning

• Sales team leadership experience desired

• Sales excellence: Understanding Distributor Dynamics, Selling & Negotiation Skills,

Sales Performance Management

• Strong presentation skills and ability to lead effectives sales meetings

• Strong functional capabilities in Microsoft Office, specifically Xcel and PowerPoint

Physical Requirements:

• Must be able to lift up to 32 lbs • Frequent stooping, reaching, bending, twisting required

• Must be able to walk, stand, sit in vehicle for extended periods

• Must be flexible to work evenings and occasional weekends

• Must have a valid driver’s license

• Must obtain a valid solicitor’s permit (upon hire)

Compensation & Benefits

• 113,000-130,000 Annually
• $200 Beverage Allowance
• Company Vehicle
• Full Medical, Dental, Vision, 401K with Employer Match
• This position does not qualify for housing or relocation assistance

HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

This position is not available for visa sponsorship.

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