Job Description

Job Title: Senior Vice President of Marketing & Media

Location: Irving, TX

Reports To: Chief Revenue and Experience Officer

Job Summary

The Senior Vice President of Marketing & Media is responsible for developing and executing a high-impact, integrated strategy that cohesively bridges marketing, media, and research efforts to elevate PPAI’s brand presence and advocacy within the global marketing community. This executive will establish overarching strategic objectives that enhance visibility, engagement, credibility, and industry leadership, ensuring alignment across all marketing and media initiatives.

Reporting directly to the Chief Revenue and Experience Officer, the SVP of Marketing & Media provides strategic leadership that aligns marketing, media, advocacy, and research functions to drive growth, member engagement, and industry influence. Through collaboration with the Director of Marketing and Director of Media & Research, this role sets the vision and strategic framework that guides the execution of marketing campaigns, media relations, content creation, and research-backed advocacy.

The SVP will leverage insights from research, develop integrated marketing and media campaigns, and ensure a unified brand presence that resonates across all channels. This leader will drive excellence through strategic oversight, cross-functional collaboration, and creative innovation.

Key Responsibilities

Strategic Leadership & Alignment (35%)

• Develop and implement a cohesive marketing, media, and advocacy strategy that enhances PPAI’s brand positioning and promotes the promotional products industry within the global marketing community.
• Set overarching strategic objectives for marketing, media, and research to ensure alignment with PPAI’s mission, financial goals, and industry advocacy priorities.
• Ensure seamless integration between marketing campaigns, media relations, content creation, and research/advocacy, maintaining a unified message across all channels (paid and organic).
• Establish performance metrics and strategic priorities for the Director of Marketing and Director of Media & Research, ensuring alignment with organizational goals.
• Collaborate with the Chief Revenue and Experience Officer to define and achieve marketing, media, and research/advocacy objectives that drive organizational growth and enhance industry leadership.
• Provide strategic leadership and vision to drive an omni-channel approach, ensuring members receive consistent messaging and overall experience across all channels that is representative both of PPAI’s brand and sub-brand identities.

Marketing & Media Strategy Development (30%)

• Provide strategic oversight and guidance to the Director of Marketing to develop and execute marketing plans that enhance PPAI’s brand reputation and drive member engagement.
• Provide strategic oversight and guidance to the Director of Media & Research to establish a comprehensive media strategy that integrates research findings, thought leadership, and promotional advocacy.
• Oversee the creation of integrated marketing and media campaigns, ensuring consistency and resonance across digital platforms, publications, social media, events, and public relations.
• Guide content strategy to ensure creative outputs align with strategic priorities and resonate with target audiences.
• Champion storytelling that elevates the promotional products industry, positioning PPAI as a trusted authority and innovative leader.

Research & Advocacy Integration (20%)

• Define the strategic framework for research-driven advocacy, ensuring industry perspectives related to government policies are effectively communicated and leveraged within marketing and media.
• Leverage government relations vendor and volunteer community talents to help create visibility, understanding, and drive change related to PPAI vision and mission and industry needs.
• Partner with the Director of Media & Research to utilize research insights for public relations, media campaigns, and content development that advocate for the industry.
• Drive cross-functional collaboration to ensure that research findings inform strategic decisions, campaigns, and messaging.
• Promote the value of promotional products through compelling, research-backed content that resonates with industry stakeholders and external audiences.

Oversight, Collaboration & Cross-Functional Alignment (10%)

• Foster alignment between the Marketing Team and the Media & Research Team, ensuring strategic objectives are effectively communicated and executed through direct reports.
• Provide high-level direction to ensure marketing, media, and research initiatives are cohesive, consistent, and aligned with PPAI’s mission.
• Collaborate with executive leadership to maintain cross-departmental synergy, ensuring marketing and media efforts support overall organizational objectives.
• Support the Director of Marketing and Director of Media & Research in refining processes, enhancing efficiency, and driving continuous improvement.

Strategic Planning & Resource Allocation (5%)

• Develop and manage the marketing, media, and research budgets, providing strategic oversight to ensure resources are allocated efficiently.
• Monitor progress toward strategic objectives, making adjustments to initiatives and budgets as needed to optimize impact and ROI.
• Provide input on resource needs and allocation to support effective execution of strategies across marketing, media, and research functions.

Experience Requirements

• 10+ years of executive-level marketing, media, and research leadership experience.
• Proven ability to create and execute integrated marketing, media, and research strategies that enhance visibility, credibility, and audience engagement.
• Deep experience in media relations, digital marketing, creative services, and content development.
• Demonstrated experience in publishing, research, and advocacy.
• Ability to articulate and adapt brand strategy, value proposition and visual identity across channels, to align with organizational objectives and ensure a cohesive and compelling brand presence.
• Strong expertise in analytics, SEO, social media, public relations, and strategic communication.
• Demonstrated ability to develop and implement strategies that resonate with diverse audiences and drive tangible results.
• Experience working with agile-based workflow management platforms (Workfront, Asana, etc.), CRM and marketing automation software (HubSpot, Salesforce, etc), website platforms (Wordpress, Adobe Commerce, etc) and relevant data and analytic tools (Sprout Social, GA, etc).

Knowledge, Skills, and Abilities

• Visionary leadership with the ability to define and execute a comprehensive marketing, media, and research strategy.
• Ability to integrate research findings and business intelligence into marketing and media initiatives to enhance credibility and relevance.
• Strong expertise in building and managing high-performing teams across marketing, media, and research functions.
• Exceptional communication and relationship-building skills, fostering collaboration across departments.
• Experience presenting to audiences and working with a Board of Directors or similar body.
• High adaptability, with the ability to lead through change and drive innovative solutions.
• Outstanding organizational and time management skills.
• Aptitude in decision-making and problem-solving.

Preferred Qualifications

• Advertising/marketing agency experience a plus.
• MBA, relevant advanced degree, or equivalent previous experience.
• Certifications in marketing, digital strategy, leadership development, or media management.
• Experience working with a non-profit and/or association.

Job Status

• FLSA Status: Exempt
• Compensation: Salary
• Job Status: Full-Time
• Daily Schedule: Flexible
• Work Location: Hybrid Remote Work Model (preferred to work from HQ location)

Physical Activity

• Sitting
• Standing
• Lifting
• Pushing/Pulling
• Bending/Stooping
• Extended work hours, extended weeks (endurance requirement)

Work Environment

• Office environment
• Trade show floor or event venues
• Temperature controlled environment
• Travel: Must be able to travel (approximately 30%)

PPAI is an Equal Opportunity Employer (EOE) Apply to: apply@ppai.org

Job Tags

Similar Jobs